No I honestly don’t think there is a strategy behind it.
The Club seems to cycle the players through. Maybe if the there is a player with a milestone they might be the one talking or maybe if they think the Captain should front the media they might, but i think most of the time its probably “Hey guys, who wants to and is able to do the media thing this week?”
I recall reading a basketballer doing his ACL that went unnoticed for 2 years. Did his other knee and it wasn’t until surgery they realised both ACL’s were shot.
Is an ACL really as serious as the AFL treats it?