He never crafted a likeable persona. He's a perfect fit for footy classified because it suits the tone of the show. But he doesn't have the broad appeal of a McGuire, Brayshaw, etc, for the footy show proper.
He's a bad fit for the job but then the job is hosting a show with a terribly dated format. Also mentioned in the last podcast he has zero creative control in the direction of the show, so he's a sitting duck.