I didn't think it was too bad, as a spectacle. There seemed to be some pretty interesting characters and some good athleticism. I haven't really seen too much female full-contact sport previously, so it has me intrigued.
I only saw half a game on Friday night and another half on Saturday night... but the skills were pretty poor, so they would want to improve quickly. While the pace was frantic there weren't anywhere near enough goals, and the misses from dead in front were really deflating.
You can tell the AFL are putting everything into stage-managing it all. The "sell-out" crowds, failure to mention the soccer-like scores, building them up as heroines before they've even played a game.
I'm not going to go out of my way to watch it, but if I'm flicking through channels and it's on I will be happy to watch it for a bit.
It will be interesting to see what controversy emerges. Obviously the girls are hard at it on field, but it won't be a good look if there are punches thrown and hair pulling, etc. Same with injuries. Showing a bloke with his blooded nose plastered across his face is pretty bad, but the networks might balk at showing women with the same injuries in the same detail.
Also, like all celebs in this day and age, some of these women will be prime targets for some 'less than reputable" photo shoots, if not now while under contract, then shortly after. This won't look good for the AFL.