The term “franchise” is just as bad. Absolutely hate hearing such and such is a franchise player, or that clubs are franchises of the afl. (we know they are, but I still loathe it)
What’s interesting is that they use these types of words and phrases to presumably appear dynamic and more up to date than the rest of us but they come across as dull and sound like wankers.
Seems like a way to distance your self from emotionally investing yourself in the club. Because let’s be honest the players are living their dream mostly and need to put up coping mechanisms. Especially with the forensic scrutiny they get out under by the media and us forum/ social media ■■■■ wits.
But then conversely sounds like a cult way of talking so…
Dan Jordan said the Essendon VFL girls were playing to the brand. He could have said they were playing for the team ( would be strange if they were not)
the only brand/s i know of are like big corporations and their “brand”.
which is exploiting asian workers and paying them 1 c a day to make their product.
I’m not sure if that’s the sort of brand we really want to be associated with, but eh.