CEO - Xavier "Drive Purposeful Innovation" Campbell — well… bye!

I mentioned in another thread that at a supporter function after their flag Max Gawn listed three people he wanted to thank, who he felt had been forgotten, Peter Jackson, Josh Mahony and some nobody without an EFC connection.

Everyone seems to thank PJ and ring his praises

We even sang praises for X

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And we have continually proven ourselves to be idiots

Some of the idiots have left the building

We were a great team in the 00’s decade.

Unfortunately EFC are flagless in the 21st century

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I can’t believe people are still posting in this thread. The guy is gone. Who gives a ■■■■ about him now.

Yet here you are

**ESSENDON’S BIG ERROR AFTER END OF GOLDEN ERA**

Former Essendon chief executive Peter Jackson says the club’s failure to rebuild in 2002 after trading stars Blake Caracella, Justin Blumfield and Chris Heffernan because of salary cap issues helped consign it to footy’s wilderness.

Jackson said there was rigorous debate around the club’s board table about whether it was time to restock the club’s list with young talent instead of older offcuts.

The Dons had believed the AFL salary cap would increase by 10 per cent the following season but instead the rise was a third of that figure, with the trio of beloved premiership players all cast off.

A year earlier Damien Hardwick was also traded by the Bombers given their cap issues.

Jackson told the Herald Sun’s Sacked podcast the Bombers’ determination to keep the club’s flag-winning list together ultimately meant it failed to join Geelong and Sydney as clubs able to keep in the premiership window long-term.

Essendon has not won a final since 2004 and never finished higher on the ladder than sixth in that time.

Jackson regards the 1999 premiership defeat to Carlton as the one that got away rather than 2001, when the Dons were run over by a fresher Brisbane side in the Grand Final.

But he says Essendon’s attitude was to go again rather than accept a brilliant premiership run had come to an end and the list could quickly be revamped by bringing more exciting young kids.

In that time the Bombers topped up with senior players like Mark Alvey, Ty Zantuck, Justin Murphy, Matthew Allan, Adam McPhee and Steve Alessio.

Chris Heffernan was one of a trio of players the Bombers traded out because of salary cap pressures.

Chris Heffernan was one of a trio of players the Bombers traded out because of salary cap pressures.

“We figured (the salary cap) was going to be a problem way back in 2000, sooner or later,” he said of the club’s tight cap.

“The salary cap had been going up quite significantly rightly or wrongly we were led to believe it was going to go up 10 per cent that year, before officially it didn’t, and when you have names like (James) Hird and (Matthew) Lloyd and (Scott) Lucas and (Dustin) Fletcher, coming on, they have got to look after them. You don’t want to be the guy who people blame for losing one of those, at another club because of finances.

“Then the salary cap went up three per cent instead of 10 per cent, so all of a sudden it just wasn’t there, the money wasn’t there, it was arithmetic at the end of the day.

“What we didn’t do as a club was go back — not to ground zero because we were never going to do that — but we didn’t go back to going after draft picks.

“To be fair to the board, I know there were some debates around the board table that we ought to be doing that.

“We got players in from other clubs and they were OK, I mean Scotty Camporeale for example was good.

“Other players we brought in we thought might fill a few holes, but they didn’t.

“In hindsight, I would have preferred to have gone back to the draft, and rebuilt around those names, because those guys weren’t old.”

Essendon chairman Graeme McMahon and chief executive Peter Jackson at a press conference in 1999 after the Bombers were fined for salary cap breaches between 1992 and 1996.

Essendon chairman Graeme McMahon and chief executive Peter Jackson at a press conference in 1999 after the Bombers were fined for salary cap breaches between 1992 and 1996.

Legendary coach Kevin Sheedy has said in hindsight he should have moved on after that trio of stars were traded.

“If I had any regrets, I should have left Essendon earlier, but we were trying to get our list back on track,” Sheedy said.

“I thought, if that is the way we are going to run the club, I am out.

“This wasn’t letting (Gavin) Wanganeen go back to Port Adelaide. This was losing four players (including Damien Hardwick at the end of 2001) all in the prime of their footy careers.”

No.10 pick Jason Laycock was secured in the Heffernan trade, No.28 pick Tristan Cartledge was taken after the Blumfield trade and Brisbane’s Damien Cupido secured in the Caracella trade.

The Dons still went to the draft in the seasons, securing players such as No.6 pick Kepler Bradley, No.7 selection Paddy Ryder, father-son Jobe Watson and No.14 selection Angus Monfries

Who is this guy ? don’t know him at all.

Yeahpeople thank Scott Morrison for things too. Doesnt mean he was any good at his job.

Ruckman. Huge leap, not much good at footy.

:slightly_smiling_face: did he play many games ?

7 for us, and apparently 2 for Richmond.

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So, you’re right @Henry_s_Angry_Pills not much good at footy. :slightly_smiling_face:

what a mess we made of it

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0nly to “mark the thread as read” so it’s not at the top of thread list.

No Peter, it’s your fault.

You ■■■■.

Given EFC haven’t found a CEO 11 weeks after he resigned with a golden handshake, and commissioning two separate Executive searches costing hundreds and thousands of bucks- the whole X thing still stinks.