This is an internal appointment that should result in EFC concentrating on brand building in future.
That said, I guess once you have the coaching spots and governance issues already sorted, brand building is the next management priority.
Xavier resume indicates he is well suited to brand building. He worked at Octagon for 4 years and Dynamic for just under 1 year:
- Octagon is the world‘s largest sponsorship consulting practice and a pioneer and leader in athlete and personality representation and management. With more than 800 employees globally, Octagon manages/influences billions in worldwide sponsorship rights fees and activation. We work with hundreds of blue-chip corporate clients, more than 800 Athletes & Personalities clients, and manage more than 13,000 events per year. Leading stakeholders in the sports and entertainment world continue to look to Octagon to provide leadership in understanding fans‘ passions and how these insights can build more effective, efficient and measurable marketing programs.
- Dynamic was launched by sports and sponsorship industry veteran Mark McCauley, who has more than 20 years of experience in marketing, advertising and sales, with specialization in integrated sports and event sponsorship, promotions and interactive marketing.