An investment bank is urging C9 to drop it’s cricket coverage if it can’t secure exclusive broadcast rights for all cricket played in Australia, including the Big Bash as it currently loses around $40m per year. Not sure how this will play out be you can see a fragmented television future for cricket where only England and India Test matches and the Big Bash are televised free-to-air with everything else left to pay tv. Cricket seems to be going the same way as RU.
Many would agree with you but it seems that interest in the game is in serious decline. CBA has dropped it’s sponsorship of CA by 70% and KFC is doing the same.
I find that hard to believe, Big Bash is very successful, I would have though that interest in on a massive up. CBA fair enough, as they don’t sponsor T20