I think you’re missing the meaning of the numbers. That $517m is nothing to do with the $64m, they’re two separate revenue streams to the various esports leagues and teams. $517m in corporate deals, and $64m in direct consumer spend
EFC is aiming to be on the good side of that ledger in a very traditional sporting team fashion. We have a team, pay them, provide training facilities, etc, and we in return (hopefully) get a piece of both the advertising/sponsorship by getting someone to put their name on our shirts and direct consumer spend from people buying said shirts.
It’s also worth noting that the whole esports economy is entirely separate from the revenue of the people who make and run the actual game, who don’t make their money from that stuff. They make their money from sales within the game itself, which tally to something a bit north of $1.5bn a year.