A lot of tweaks here and there that we (honestly, me) have been working on over the last 18 months. Was a global project that changed bun formulation (look, feel, how it holds temp), how we cook our beef (sear time, pressure on grill etc), how we replenish vs holding, and then how we cycle through condiments. We temper cheese again, so it actually melts (who thought cold cheese on a hot burger is a good idea?).
Anyway, we rolled it out to restaurants over the past 4 months, and now we are talking about it, hence the media hit. Will continue this hit for a solid number of weeks.
We do free Qtr pnd via the app tomorrow - the QP is the biggest improvement of all products - it’s amazing. QP gets hero treatment soon.
Oh, and does anyone want El Maco back?
EDIT: The idea is to give customers the burger they get 1 time out of 10 and say “■■■■ that was pretty good” 9 or 10 times out of 10.