I don’t think you understand what the word hype means.
The dude’s Dad has - and continues to - use him as a vhicle to sell ■■■■, by talking him up as the second coming of Jesus meets Lebron meets MJ. Media have lapped it up, and run it word for word. The UCLA star going to the lakers, even without all the rest. Shoes, contracts, media appearances, everything. About 4000 more tweets than Simmons. Then all the promo the Lakers put out and the coverage that gets, and all of this in the LA market compared to Philly: THAT is hype.
Now hype is a part of the US sporting landscape, and always will be. But you’ve got to walk the walk, or you’ll cop what he’s copping now.
Which is a reaction to the (so far unjustified) hype.