New Director


#41

Don’t think I was a consideration with this one. Melissa seems lovely and has an impressive resume, I’m sure she’ll do well.


#42

From the HS

The Bombers also welcomed former premiership player Sean Wellman and media and communications specialist Melissa Green to the board.

Wellman will play a key role as football director, replacing Chris Heffernan, who stepped down.

A life long Essendon supporter, Green is currently the Head of Government and Agency at Facebook.

The Bombers said Green’s digital and social media skills will help strengthen the club’s push into e-sports and new social media and communication projects.


#43

on da faceboooook


#44

Didn’t we just create and fill a new position called Head of Digital?


#45


#46


#47

The Digital Dons!


#48

From her Linked-in profile. Looks like a great addition to the board:

"Melissa is Head of Melbourne Agency & Government at Facebook and Instagram and member of their ANZ Leadership team.

Her primary responsibility is facilitating and building the strategy for Melbourne, with a particular focus on developing deeper partnerships with key clients and their agencies. Helping marketers understand the opportunity of mobile, utilising the Facebook family of apps to deliver powerful media and marketing solutions (Facebook, Instagram, Messsenger).

Prior to joining Facebook Melissa spent 5 years at Fairfax Media in the roles Agency Sales Director (VIC) and States Sales Manager Farirfax Digital (VIC) respectively.

As Victorian Agency Sales Director she led a team of 32 and the digital transformation of the sales team – from print/NIMS and digital silos to one integrated solution unit. Up-skilling and retaining staff.
The publisher grew Victorian print revenue YOY in declining market during this time.

Prior to this she had a successful 15 year career in radio, holding senior sales roles at Southern Cross Austereo (Triple M + Fox FM Melbourne), Nova and The Australian Radio Network.

Melissa held a Victorian Board Member position with Starlight Children’s Foundation between 2003-2005. Current member of Essendon Football Club Innovation Committee, Essendon Executive Club & Women’s Network Coterie groups.

Nominated as a Finalist Sales category in 2016 B&T’s Women In Media Awards."


#49

We have no idea who she is. Seriously I will back the club in on this one. Couldn’t care less if she was ex AFL or Fairfax…a corporate brand doesn’t reflect every individual that sits within it.


#50

My sarcasm seems to have been lost in translation :frowning:


#51

Absolutely. People giving opinions they have NO clue on.


#52

actually I got yours trust me…others …not so


#53

A true Bomber fan would’ve quit their job working at Fairfax :smirk:


#54

I hope we don’t hire the janitor who used to work at fair fax. Or the photocopying guy.

I don’t think this server can hold much more outrage.


#55

So finally, our lone IT guy gets some back up.


#56

I actually use to work at Austereo in the early 2000’s while Melissa was working there. Hard to comment on her suitability for board given it was over 15 years ago but I had no idea she barracked for Essendon. There was a few of us there that did and we had a lot of discussions but don’t remember her being involved. Although maybe she deliberately kept it quiet so she didn’t have to listen to me carry on each Monday morning talking about what happened on the weekend.


#57

More competition at the time trials!


#58

Melissa has great judgement as she no longer works at Fairfax.

I am happy with this appointment, obviously a passionate fan with skilz.


#59

This. The current Facebook role is more relevant!


#60

No one works at Fairfax anymore do they?