There is no doubt that this saga will leave its mark on the footy club. Despite the media frenzy, I think that mark, long term, will be more positive than one would expect. No we can’t erase over two years of being shafted by AFL/Fairfax and the Government. We also can’t get back two years worth of chances to advance this football club on field. However I believe it has ensured we have some of the best off field management structures in the league. It has galvanized the playing group and the supporters into a battle hardened club again. It has put a burning pit of desire in every senior EFC player. Long term it will show the strength of this club and absolutely be our ‘merger’ moment.
I have zero doubt that had the AFL allowed this investigation to be ‘open’ to all clubs then we would have seen at least one (Gold Coast) and possibly more (Melbourne, Dogs, St Kilda) actually go bankrupt. So while I will never forgive them for shafted my beloved club, I understand why they needed (from a competition management POV) to keep the spotlight on us. For want of a better phrase - we could handle it.
Our ‘re-emergence’ actually started years ago when we recruited Hird and Thompson to the club. It signalled that we would no longer be content to drift in the middle rungs of the ladder. From that time we have benefited from the difficult, but necessary, leadership to change our home to Tulla. For the club to take on debt, to leave its spiritual home and convince its membership to embrace this significant change was no small feat. In addition they raised funds and convinced a skeptical, and resentful, membership to part with money to fund this move. In doing so we went from having some of the worst facilities in the league to having the best bar NONE. Unfortunately the enormity of that success was lost as it was opened during the saga. However the flow on effects from this move will continue for the next 20 years so plenty of time to celebrate! This especially holds true in this era of free agency. I have heard personally from two current players and three players from other clubs that our facilities are a ‘factor’ in contract talks. Put simple, its impressive most impressive.
The biggest aspect that will see us emerge this year once again as a powerhouse is the revamp and rejuvenation of our playing list. There is no doubt in my mind, or the mind of many other ‘experts’ that our list is a good one. Of course time will tell whether it is capable of the ultimate success but on paper it is the strongest squad we have assembled since the glory years of 99-01. Some of the excitement around our list has been tempered by the saga, but that will change this year irrespective of the result of the saga. The AFL has acknowledged, ASADA have acknowledged and it is clear that even if found guilty the players would be facing bans of less than a month. This means that no matter what happens (and I believe they will be cleared) this season will see our top side on the park without any distractions. The likes of Zaka, Heppell, Hooker, Bags, Hibberd have only just hit their prime and will join young guns like Gleeson, Ashby, Zerrett and Daniher to make a formidable team alongside the true cream of Goddard, Chappy, Winderlich, Fletcher and now Cooney. There is zero chance this group doesn’t have significant on field success. How do we know this? For the last two years they have faced the biggest cluster ■■■■ of all time and they have STILL managed to qualify for finals twice. They have played exciting, hard and clever football. Over that period we have ‘lost’ only two best 22 players in Crameri and Ryder but have ‘gained’ players such as Cooney, Chappy, Z Merrett, Gleeson and seen development of players like Heppell, Hooker and Daniher in the best 22.
Lastly our supporter base has stayed strong, unbelievably strong really. We will pass 65K members this year and we aren’t talking Hawks style dog memberships or Tassie packs, we are talking real people with real membership. We have the highest number of reserved seat memberships in Victoria. We make more profit on membership that most clubs and continue to grow our social media presence. Our community engagement is still a market leader and we have one of the most recognisable sporting brands in Australia. There is a strong financial reason why we have lost ZERO sponsors during this team, principally because this club is still synonymous with success and stability.
For me the signs have been that for the last three years that this club was ‘on the rise’, yes that has been obscured largely by the saga but our time is coming. The club is financially strong, has a large membership, passionate supporters, world leading facilities, great playing list and a clear vision. The storm lasted longer than we all though but it is time to get busy living!