Massive coup for the Giants. Spotless no longer want to pay for the naming rights so the Giants have made it all about themselves, and it would seem they are paying themselves for the naming rights.
Before the stadium was Spotless Stadium, then the SSS , but I think we got the SSS last year, so no doubt they did the usual and hired a marketing consultancy for $100k plus to come up with a new name.
Guess what the marketing gurus came up with. Something really original. Imagine them pitching it, orange storyboards, orange tarps for the vacant seats, and all the marketing speak mumbo jumbo.
Should have got a beer company on board, and called it Oranjeboom Stadium