I never thought JJJ was cool.
But the GABS list 100% about marketing spend and distribution. If you’re a small player you don’t have a hope, no matter the quality of your beers. That’s okay, they’re getting to the point of not even bothering to hide that it’s a popularity contest anymore. I didn’t even vote this year, not because I didn’t want to but because the beers I wanted to vote for weren’t even available to do so. That put me off a bit this year.
Great to see the majority representation is still indipendant though.