Sorry to sound like an old ■■■■■■■ but I've been thinking about this a bit lately - footy is no longer the game we grew up with (obviously).
It's soft, tough stuff isn't allowed, the bump is largely dead, there's no fights or even wrestling. The fact there's even a "wrestling" charge in the AFL disgusts me. "Melee" should not be a charge either. Charged with pushing and shoving? Come on. (Goddard's suspension this week has absolutely incensed me.)
In general play itself, the umpires don't pay frees when they should in my opinion. In the 1990s, over the shoulder, push in the back, shepherding off the marking contest were all common frees paid to forwards. Midfielders who were being held, scragged etc also got frees. Now it's like the umpires would rather swallow the whistle for fear of criticism and so backmen are allowed to wrap their arms around players like JD, drag them down, and generally ruin any chance that the competing players might all just run and jump into the air trying to win the ball. (Yes, I know Hooker gets pinged for scragging type frees, but that's just because he plays for Essendon.)
Now the "tagging" means heaps of the ball winners are being held as they run to receive the ball, or being tackled before they pick it up. No frees paid, and so the really quick exciting players (think Judd around 2006 when Crouch was just holding him all the time) don't do those amazing runs where they get it in traffic and sprint clear anywhere near as much. Ball winners are hugged all day.
The refusal to pay shepherding players off the marking contest means the big leapers rarely get a good run at the ball. This along with flooding the backline, never kicking to a contest etc mean we see very few genuine aerial pack contests or marks. The best marks we see now are generally third man up marking over two stationary wrestling players with their feet stuck to the ground.
Holding the ball is no longer a rule in some games now.
Then there's the evolution into scrums, every player on the ground packing into one corner of it during the press etc, the fact far fewer goals are being scored per game.
On top of all these frustrating things, the fact the AFL is a arrogant dictatorship which behaves in an unfair manner and cover their own ■■■■■ at all costs has also frustrated me.
I was born in the late 70s. The game I grew up loving is not the one that's played today. The game I grew up watching, the game I fell in love with, is gone. If I was born ten years ago, I doubt I'd be falling in love with this game. What ties me to it is the love of Essendon, which of course is stronger than logic. Many friends have told me this year they've gone to few or no games this year. I suspect some, like me, have made an effort to go to Essendon games because of the ASADA nonsense; to show support for the club. But other friends who don't barrack for Essendon are not enjoying or attending like they used to.
In politics or marketing terms, I think what AFL footy is effectively doing (to an extent which we can discuss below) is alienating their base. This means the people who have supported the product for a long time because of certain characteristics it had are now leaving the product/brand because the things they liked are no longer there. My example would be genuine pack marking an aerial contests. (I don't actually seek to blame the AFL for that; the evolution was going away from taking any risks with the ball and so coaches instructed players to kick short to a non contest more, though umpires could do better by actually paying a free against a player who has no intention of going up for the mark who screens another player from getting a run at the ball.)
My second example is tough stuff; be it bumps or some push and shove. I don't give a stuff if you don't like it, I do. And it's all but dead.
I still like the game, but I don't love it.
So I ask you honestly, if you were born in 2004, do you think you'd fall in love with AFL footy?