2025 Financial Result

Football Discussion Dustin Fletcher Hangar
1

The annual report is on the club website.

The Club has made a profit of $500,000 in 2025. After revaluation of landholdings downwards, the final net profit is $170,000.

Total revenue was +3.5% to $81.7M. Membership income (pricing) +$620K. Stadium revenues and gate receipts total -$1.6M weighed on the result significantly.

The final profit figure was propped up by $660K grant from the AFL for WH refurbishments. If not for this, a loss year.

The cash surplus for the year (removing depreciation / amortisation) was a healthy $4.9M.

overall, a subdued result that highlighted the impacts of poor team performance. It’s financial position is strong but it no longer is among the most financially strong clubs in the AFL.

8 Likes
2

Cooked without pokies.

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3

Win a final you losers

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4

Clearly we’re spending too much on the football department. We should be cutting costs.

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5

That’s why we can’t exit them until things improve :thinking:

‘Venues’ contribution was a profit of $2.8M.

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6

I’d love to know how much extra was the medical related expenses of the injuries.

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7

Shut down the pokies, kick out the families from attending

8

We are fkn broke

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9

I would have thought a lot of that would be covered by insurance.

Maybe not things like overseas trips to specialists, but in the scheme of running a football club, I’d imagine that is chicken scratch.

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10

Sack the coaches and recruiting staff. Blitzers can manage things by majority vote.

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11

We are too football focused. We need a commercially focused CEO. One that can deliver a profit and crack a travella at the same time.

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12

Less football, more pokies.

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13

Took my membership money again

14

Overall a subdued result rooted in years of negligence, incompetence and mismanagement.

Welsh & co definitely have their work cut out for them.

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15

With a steely determination of putting forward new ideas and methods… purposeful innovation, if you will

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16

When you factor in the $2M payable annually to the City of Melbourne until 2039 as penalty for the flash mob, it’s not so bad.

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17

Does it detail how much a shirt sponsor contributes? Fujitsu is out and replaced with… a car dealership :face_with_raised_eyebrow:

18

We seem to have some very high expenses that are not the necessarily football related . 81 million revenue & 35 spent on the football departments for the mens & womens teams. 12 million for marketing seems like a lot, do we actually market the club that much? I reckon I’ve seen a few posters hung around town at the start of seasons but its not like we’re running prime time TV adds night & day. IF we are serious about exiting pokies then I think the amount we spend outside of football dept is the area we need to look at closely.

19

probs should diversify income streams too

i hear esports is a growing market

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20

This is what happens when your innovation lacks purpose.

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