CEO - Xavier "Drive Purposeful Innovation" Campbell — well… bye!

[dingus]

Give it 'ya, obviously.

[Darli]

And?
He could organise a meeting, tell everyone the bleeding obvious, put out a memo. And we’ll suddenyl win by 10 goals next week?

Any organisation where the CEO tries to get involved in the day to day running on the shop floor ends up a mess.
His job is to steady the ship, and stay out of the way until he needs to take the big action ie sacking the coach, footy dept manager or recruiting manager.
That’s it. That’s all he can do. You don’t CEO your way to a flag.

Well …actually …he did replace the Footy Manager at the end of 2017, I think it was labeled as a ‘mutual decision’ at the time but we all know what that means in reality.

Didn’t we read that he then ran the footy department himself for several months at the end of that season after moving Rob Kerr on and before appointing Dan Richardson too?

If you recall we played our first final for a few years at the end of 2017 and were a young team on the up and up, how have things gone since then?

And I’m not a Woosha basher, but he did also extend the coach for was it 3 years before the start of the season last year?

If you don’t think the CEO is heavily involved in leadership of the footy program you’re very much wrong IMO

[HirdMentality]

As far as on-field performance the CEOs job should be contained to; properly financing the football department, making sure the right people are in the right roles and then setting bench marks/goals/targets/expectation that should be met.

[Mendozaaaa]

AFL stats only include members with match day access.

[Henry_s_Angry_Pills]

Leadership, sure
He appoints the coach, footy dept manager etc.
If they do a ■■■■ job, he fires them.
That’s it. That’s all.

[Henry_s_Angry_Pills]

It also hides the real story, what’s our core high value memberships, have they increased much, the ones the real footy fans who go every week buy. If I had to guess, that hasn’t changed since Hird has gone.

They publish total membership revenue.
It’s going north too.

[Henry_s_Angry_Pills]

Bad press affects memberships, ticket sales and sponsorship.

Sure.
he has record memberships and record sponsorships.

And if they severely dipped, things would change.
That’s how the world works.

[premature_rookie_ele]

I don’t see “Win a farken final” anywhere on that list

That’s because you’re a thought leader that likes to break boundaries and think outside the cube.

i think we should socialise this a little further

[Deckham]

And any CEO that stand by and let’s that kind of crap happen without alleviating concerns is his shareholders will find his share price tank and him out of a job.

The 70,000 isn’t really 70,000 it’s filled with 3 game members, dog memberships and all the cheap low value crap. It’s bullshit number padding. It also hides the real story, what’s our core high value memberships, have they increased much, the ones the real footy fans who go every week buy. If I had to guess, that hasn’t changed since Hird has gone.

The fact is our core business is drastically underperforming and the CEO is nowhere. And when he does speak, he apologising because he may have offended one of our poor emotionally fragile footballers who can work as a team after 3 years of cohesion focused training.

AFL stats only include members with match day access.

This is why it pays to check things before going on a castigating rant.

[Darli]

Personally, I thought Rob Kerr was doing a great job

[Mendozaaaa]

3 and 1 game memberships have ruined any value of x,000’s of members. It’s just one big ■■■■ meauring contest between clubs now, of what size of mailing lists they can provide to sponsors.

[BakerWasAStar]

He had the tough, seasoned edge to him that we seem to have too little of in our footy club.

[Bomb_Doe]

They should make it Total Number of Games bought. That would give a better idea.

[is_good_is_don]

he has record memberships and record sponsorships.

So have most of the other clubs in Melb, in line with Melbourne’s increased population, increase in average wage/disposable income, less games on free to air etc.

We could sell out Marvel if the team were travelling well… the club is strong mainly because of the Sheedy years and because the AFL is strong, not because of anything material the various boards and exec have done over the last 15 years.

[up_up]

They should make it Total Number of Games bought. That would give a better idea.

Interesting as a back up statistic, but could still be misleading. Clubs would probably thrown in a bunch of interstate seats in your membership. Maybe a better test is just membership revenue.

[Henry_s_Angry_Pills]

Revenue is the one that matters

There was a year St Kilda were selling full home seated memberships for about $130. Must’ve been cost price.

[Henry_s_Angry_Pills]

The A Mart deal is reportedly a record for the whole league, not just us.
But whatever. You don’t rate him, Sheedy, mabo, the vibe!

[RTBC]

*Sheddy

[Mendozaaaa]

They should make it Total Number of Games bought. That would give a better idea.

An even better idea would be a points system based on games attended over the years for better access to finals tickets and ultimately, should we make one, Grand Final tickets.

[topdon]

I still think you miss the point. There is blatent padding going on. 1 or 3 game memberships have been created for this purpose. Does any club provide breakdowns of the ‘types’ or memberships sold? You’ll probably find a stagnation in 12 or18 game memberships.