complete overreaction, its not defamatory or abusive... it is an opinion held by many and is to some extent correct... timing wise its incredibly insensitive, but Im not sure the club needs to make a statement to let the public know that an insensitive article is insensitive
No, the club needed to rake a stance on behalf of a champion who has stumbled. Saying nothing invites only further attacks.
you assume that people care when they release these statements
No, l don't assume people care. What l want is for the club to stand up, and not be pushed around by the likes of Fatprick. turn the heat up on them. They have demonstrated amply that they won't back off if left to their own devices.
I would also add to this that leaving individuals to come out and defend facts about what happened internally at Essendon rather than the club doing it only helps people like fatprick. Look how he got in a second shot at Essendon supporters days later. The club not acting makes those who still cling to defending Hird the lunatic fringe.