as long as it’s a quality product I prefer Essendon sponsors. Bought Samsung electrical goods when the sponsored us (although already bought them a lot anyway), bought Fujitsu AC and Antler luggage.
Wouldn’t buy a Kia though :P.
I’m a cheapskate so I buy whatever’s cheapest even if it will invariably break down…sorta like the Fark carlton recruiting strategy.
I went with Red Energy in 2013 due to the sponsorship. Still with them too.