Thought this might be worthy of a thread. People in NZ are going ballistic for this new brand of chocolate milk. I don't understand how chocolate milk can be worth this sort of craziness, but then, I have been out of NZ for a few years now and maybe I am losing touch with particularly kiwi brand of insanity.
Milking it! There‘s a chocolate milk shortage in New Zealand and people are going crazy
- Lewis Road Creamery Fresh Chocolate Milk have caused New Zealanders to go ga-ga for their creamy drink
- Supermarkets in New Zealand's North Island have hired security guards to control crowds
- Online site Trademe have users bidding from $1-$25 for the bottles
- Pictures of fake Lewis Road Creamy Fresh Chocolate Milk has emerged on Facebook
By Marielle Simon for Daily Mail Australia
Published: 04:32 EST, 24 October 2014 | Updated: 08:39 EST, 24 October 2014
Chocoholics have gone ga-ga for Lewis Road Creamery Fresh Chocolate Milk, forcing security guards to control supermarket crowds seeking out the newly stocked chocolate-milk.
The New Zealand made chocolate blend only hit shelves three weeks ago and has already caused a whirlwind across the country's North Island, as people line up in Auckland supermarkets for the creamy milk.
Jason Witehira, supermarket owner of Auckland's New World Victoria Park, said that 500 bottles of Lewis Road Creamy Fresh Chocolate Milk is delivered each morning to the supermarket, and within 90 minutes they are all sold out.
The New Zealand made chocolate blend has only hit shelves three weeks ago and has already caused a whirlwind across the country's North Island, as people line up in Auckland supermarkets for the creamy milk
'The interest in it has surprised me immensely. We‘ve had some pretty good product launches in the past but this pretty much takes the cake,' Mr Witehira said.
According to Stuff.co.nz, one chocolate-milk fiend took every Lewis Road Creamy Fresh Chocolate Milk on display at Auckland's New World Victoria Park.
The store was forced to limit the number of bottles to two per customer.
'That's his right to do that, but we have to be fair to everybody,' Mr Witehira said.
On Facebook Lewis Road Creamery responded to the phenomenal response, asking consumers to be patient.
Supermarkets have hired security guards to control crowds who are seeking out the newly stocked chocolate-milk
The craze have caused confused people commenting on social media about the hype from chocolate-milk crazed crowds
'Hi Roadies, we‘re literally overwhelmed by the response we‘ve received to our Chocolate Milk - we had no idea demand would be so great. However, we are not a big corporate with endless machinery and deep pockets. We are a small independent and passionate New Zealand company that‘s just finding its feet and believes Kiwis deserve the best dairy produce. We‘ve been right so far with our butters and milk and cream, and wildly right with Chocolate Milk.
Our equipment is running at full capacity and we are working around the clock to produce as much Chocolate Milk as we can. We do hope we will be able to source additional equipment to increase supply but it takes time and we won‘t do anything that compromises the quality of our product.So bear with us New Zealand as we strive to improve our supply. Lewis Road Creamery Fresh Chocolate Milk is here to stay so if you can‘t find some on your next shop, we‘re making it six days a week and there will be more soon,' Lewis Road Creamery wrote on Facebook.
Lewis Road Creamery have decided to reward their obsessed chocolate drinkers, giving away four bottles of chocolate milk to customers in a competition.
Even the black market is trying to cash in on the chocolate-milk phenomenon
Online site Trademe have users bidding from $1-$25 for the bottles - and they are selling
But the chocolate-milk craze is not only swirling through New Zealand supermarkets.
Even the black market is trying to cash in on the chocolate-milk phenomenon, as online site Trademe have users bidding from $1-$25 for the bottles.
On Friday fake bottles of Lewis Road Creamy Fresh Chocolate Milk emerged on Facebook, in hope to target those desperately seeking out the chocolate-milk bottles.
An image of a bottle without Whittaker's trademark logo was posted on social media, forcing suppliers to express concerns, according to 3News.co.nz.
'[We] love the fact Kiwis are using their ingenuity to make their own versions of our milk at home, with a block of Whittaker's and a bottle of Lewis Road Creamery milk,' spokeswoman Angela Weeks said.
'However, we don't support people making and selling counterfeit versions of our product, as this could be a potential health risk to consumers.'
Seems like these milk-thirsty Kiwis are finding any possible way to get a hit of the creamy chocolate bottled drink.
Seems like these milk-thirsty Kiwis are seeking any possible way to get a hit of the creamy chocolate bottled drink
On Facebook Lewis Road Creamery responded to the phenomenal response, asking consumers to patient with supply
