So there's this radio station in Sydney called 2SM that attracts an audience of stuff-all up and down the NSW coast. The evening show (Talk Tonight) is hosted by a chap called Graeme Gilbert. Part of his show involves a phone-in quiz. Standard stuff, really.
Until one fateful night in 2006, when a group of friends (for reasons unknown) colluded to call in to the quiz and giving the same incorrect answer for every question, much to the chagrin of the host.
Shortly afterwards, a Myspace page was created to encourage others to listen to the show, call in to the quiz and continue the shenanigans. ABC's Media Watch picked up the story, which only led to more participants doing their best to send Graeme into madness.
This went every night for at least SIX YEARS, and for all I know could be continuing today.