Whilst I agree...
Ex-players don't get the reaction that the Barrett's and Wilson's get.
So why would I want someone on a program who talks sense but doesn't get a reaction against someone who talks ■■■■■ but still gets a reaction meaning it is far easier to measure how much of an audience they are capturing?
If the public ignored the idiot journos, they wouldn't hold onto a job long enough to be able to capture a market.
It doesn't matter if the reaction is good or bad. The fact someone is willing to respond only fuels their need to continually get a reaction.