Some of that’s true, but, it isn’t either because it’s terrible business.
The current deal is worth around 420 Million a year. That’s all the AFL get, and it is extreemly short sighted.
NBA league pass generates nearly 100ml dollars in Australia per year, wow you say, but this is the thing, they use CSNBC, TNT and ESPN to do all the work for them. They only produce minor content, and it makes nearly 1/4 of the revenue in Australia as the AFL does despite the audience being roughly 1/20th of the size.
The much smarter, more savvy thing to do would have been to hold onto their digital rights, sign a free to air partner for around 250 mil per season, and then handle their streaming service themselves which then would bring in the rights to sell advertising on it. Between the free to air contract, their subscription revenue, and enevidable revenue via advertising they would have made WAY over what they got in the deal from Foxtel. In face make a deal with a telco for data free streaming and some home box for the oldies and they probably make even more.
It was a dumbass move by the AFL…
There is a good reason MLB, NBA and NFL don’t sell their digital rights to cable companies.