It would be great to see the club target a mass #backin campaign. Target should be 70,000+. It's not too big a stretch:
- Essendon is a club that should have 70,000+ members
- Huge optimism built up around on field prospects, trading and draft optimism
- The returning of most players post bans
- A widely recognised view Essendon fans are Extremily resilient and passionate and have greatly assisted in carrying the club during tough times.
It is just needs a widespread dedicated focus from the club (1), an ambitious but achievable target of 75K (2), and fan engagement (3). You get the feeling the stars are well aligned for the first time in over a decade.
If we aim for 65,000 then that's all we'd get (we have fallen into this trap the last 4-5 years publicly chasing 60,000 members. Let's go for gold, get everyone on board and see how big this club can be in 2017. We are in a unique position where we can draw on some great momentum. Time will tell how well we / club can translate this opportunity into membership success.