Sorry Ants, this got me thinking last night after I had answered your post that there’s more to say on this. So now I’m in front of a PC and not a phone I can try to expand more.
After speaking to a former director at length about this I actually consider the Footy Director role to be vital to the overall success of an AFL club, but to be clear it isn’t an operational role.
My understanding is that it’s a role that should have extremely strong relationships from the top to the bottom of the club allowing them to be very aware of how the footy department is operating independently of anything they’re being told by the heads of the footy department or CEO (as I alluded to in a post above). That way you can prevent the kind of situation the club’s had a couple of times over recent years where the footy department isn’t functioning well but the board remain unaware of that until the whole thing falls in a heap, seemingly as a surprise to everyone.
They should be that conduit between the board and the coalface of the footy department to ensure the board is independently aware of how things are running but also independently aware of how those in charge of the footy department are performing.
If all the board does is trust what they’re being told by the GM of Footy and/or CEO they can (and have IMO over the last 5 years) be fed a false narrative to suit the agendas of those painting that picture.
Our last footy director was a complete failure, the footy department entirely collapsed not once but twice under his watch while the board were blissfully unaware both times until it had already happened. Let’s hope Welsh is better, but in my view this role doesn’t need to be and possibly shouldn’t be filled by an ex player. From where I sit, the ongoing failure of the role comes from a fundamental lack of understanding of what the role should be. Just sticking a former player into it because they’re a former player is typical optical rubbish from our club.
And before anyone mentions it, no, Kevin Sheedy does absolutely not have those relationships around the club to successfully perform the footy director role. From what I hear most people in the footy department who haven’t been there 30 years don’t know Kevin from Adam, he’s an events attender. The same could’ve been said about Simon Madden before he left, and the same could be said for Dean Rioli now though of course Dean and Welsh are both just getting back to the club so it remains to be seen which way they’ll go.
Being a former player doesn’t mean someone has any clue on how to be a great footy director and can be a hinderance IMO, it’s about forming strong relationships as much as it’s about understanding footy and one without the other can lead to disaster.
Anyway, I hope that explains my position with a little more clarity. We are, after all, a football club, we have a finance director, we now have an indigenous director, it makes absolute sense that we have a football director.