So these are the official club membership slogans that have been released to entice buying of memberships. Have to say, if ever I saw a bunch of ***** rush jobs, this list is it. Half of them have taken lines from their own theme song (lazy) and the others are just wtf moments. Here's the list:
ADELAIDE: We‘re ready to fly…so get on board
Too long and disjointed. It doesn't flow at all. At least make it rhyme!
BRISBANE LIONS: Believe. Belong
Not bad if I am honest. Anything with 'Believe' sitting by itself however just has too much Justin Bieber for me...
CARLTON: We are the Navy Blues
■■■■ effort from a ■■■■ club. Effectively copying Essendon and other codes who have done this before. No creativity or thought at all. Lazy.
COLLINGWOOD: Side by side
Unique and strong. Even if they have used it before its part of their brand (and theme song), so holds more weight. Collingwood are are commercially very sound in most areas.
FREMANTLE: Own the moment
I like its thinking but don't like the execution.
GEELONG: #belonggeelong. Be part of the greatest team of all
A hashtag slogan? Really? Similar to Brisbane. Too long with the 'Be part of the greatest team of all'. Blurgh..
GOLD COAST: Fire Up
LAAAMMMMMEEEEEEE. Fire is always a dangerous word to bring in such is its negative connotation. What if Suns lose first 5 games and Bluey is 'under fire', or the 'heat is turned up'. From a PR perspective you don't want to feed opportunities for headlines. Poor.
GREATER WESTERN SYDNEY: Stand Tall
Not bad. Lots of good ways to go with the 'Giant' tie-in. Could have refined it a bit better.
HAWTHORN: Always Hawthorn
BOOOORRRRRIIIINNNNNNGGGGG. If it was to work it would have to go: Hawthorn. Always.
MELBOURNE: My heart beats true
Right idea, just not worthy of a campaign slogan.
NORTH MELBOURNE: We will rise together
GAAYYYYYYYYYYYYY. I expect this from NM though. They have no marketing budget (or money, staff, members in general)
PORT ADELAIDE: We are Port Adelaide
So Port and Carlton are running the same idea in the same year, an idea been done to death over last few years. BRAVO.
RICHMOND: Strong & bold – bring the roar home
Right idea. Could have refined it more. Doesn't quite work for me.
ST KILDA: More than a football club
Just a putrid effort.
SYDNEY SWANS: Proudly Sydney
Really?
WEST COAST: Our strength is YOU
Quite possiblly worse than STK.
WESTERN BULLDOGS: Gather the pack
Right idea, lame execution.