We don’t even need a new jumper for anzac day and dreamtime, it’s just to justify the club wasting money on fuckwits who wasted 3 years getting a marketing “degree”
Not a fan. I don’t mind the Anzac and Dreamtime jumpers, they are causes/events that you can justify having special edition guernseys for, but this is a step too far.
I don’t see what the big deal is. At the end of the day the TAC, Anzac Day, Dreamtime and Country Round guernseys all stay true to the ‘sash’ concept. The commercial environment that exists in the AFL these days means that if we don’t innovate then we are going to lose money that other clubs are getting by doing the same thing. Be thankful that the club is at least keeping the ‘sash’ in tact in some form. Be thankful that at least we are only lending this commercialisation to elevating awareness to worthy causes like our veterans, indigenous Australians, road safety and a demographic of supporter that doesn’t have the same opportunities to connect with the club like people in the city. I would rather have clubs have 22 different guernseys for each round than clubs being financially floated by pokies machines.
Exactly. Iconicism is like virginity, it doesn’t come back. Playing in the same strip for such a long time that it was a world record only has brand value if you don’t change it.