I've just heard that Lou is getting a State Funeral. If that's correct, it's guaranteed that Lou will be officially upgraded to AFL legend. Whatever stopped the AFL rewarding his massive contribution to the selling of the sport (on top of 250 games) will now be washed away by frauds further up the tree recognising that Lou "sold" the game better than anyone.
P_ricks like Fitzpatrick would hate to think that the AFL is just a provincial football code that expanded its popularity because of lowbrow, amateurish television shows spouting iconic/cringing nicknames and silly cliches. (A Rhodes scholar would recoil at "Galloping Gasometer" .... but I'd love to hear him defend Brian Taylor's idiocy).
Times change. Bob, Jack and Lou's antics don't translate well. But they weren't meant to be "time capsule"-fare.
I never really liked Lou Richards. I thought he was self-centred, unfunny and a mediocre commentator. But I can't understand how anyone making a living from the AFL industry - including the current pretentious hierarchy - won't admit that they owe a HUGE debt to him.
It's the modern world; success is marketing and Lou sold the game better than anyone.