Yep you read correctly.
Marvel-lous: Disney wins naming rights to Melbourne’s Etihad Stadium
Etihad Stadium will be renamed as Marvel Stadium in a new partnership with The Walt Disney Company Australia.
The stadium, located in Docklands, will be known as Marvel Stadium from September 1 in an eight-year agreement between Melbourne Stadiums Limited and Disney.
In a statement on Thursday morning, Melbourne Stadiums Limited CEO Michael Green said the rebranding would see a Marvel retail store and other “activations” installed at the site to bring the characters to life.
“Marvel is a powerhouse in the entertainment industry and one of the most recognised brand names in the world. It is a brand dedicated to audience experiences, which firmly aligns with our vision to create incredible experiences for fans," Mr Green said.
“This partnership will allow us to take the stadium atmosphere to the next level and create memorable experiences for a vast array of audiences and we look forward to delivering a truly game-changing experience."
More to come
So now the game day entertainment at Docklands is going to be a big ad for the latest moron superhero movie!
I can’t see this becoming annoying at all.