One of the H&C guys is an old co-worker of mine, and ironically enough he's a bit of a greenie. Can't imagine they'll pay the slightest bit of attention to this stupidity though.
Still, from PETAs point of view it served its purpose. It got them in the news, it pissed off the right people and that'll give them warm fuzzy feelings, and by raising their media profile it'll make people who legit want to help animals remember their name when it's donation time.
PETA are an an active hindrance to those of us who do volunteer animal work, cos they do stupid ■■■■ that gets them on the news and crowd everyone else out, simultaneously tarring us all with the crazy brush while achieving precisely nothing of value.
How many times have PETA made the news vs, say, the Australian Wildlife Conservancy, or Lort Smith Animal Hospital? Being outrageous and involving celebrities in your campaigns gets you publicity. Getting stuff done doesn't.
Someone at PETA is getting well paid for coming up with this crap. They can eat a bagful of vegan dicks, the lot of them. Wankers.