Fender, the iconic guitar manufacturer founded in 1946, was the first company to mass-market electric guitars back in the 1950s. It is an institution adored by many, having cemented its place in history across thousands upon thousands of memorable bands and tunes.
Their famous Fender Telecaster is still regarded as the most robust guitar on the planet, capable of enduring decades of touring abuse and still playing and sounding like a million bucks.
The Telecaster’s younger brother, the Stratocaster, went on to even better things. So big, in fact, that the company is now in a scramble to “protect” its DNA.
A recent legal victory in Germany has given Fender ammunition in a deeply controversial fight over ownership of the famous Stratocaster body shape. The ruling recognised the Stratocaster’s silhouette as a protected work of applied art, allowing Fender to pursue manufacturers whose instruments it believes too closely resemble its iconic design.
To say it’s kicked up a stink would be an understatement.
The problem for players is that the Strat has spent seven decades being modified, upgraded and reimagined by hundreds of manufacturers.
From boutique workshops employing a handful of people to major brands selling thousands of guitars every year, the broader guitar industry has long treated the Strat shape as a foundation.
There have been entire markets springing up across the globe to cater for musicians looking for bespoke Stratocaster upgrades or original custom builds that vaguely resemble the instrument at face value.
Popular guitar personalities Rhett Shull and Rick Beato have heavily criticised Fender’s approach, while thousands of players have flooded forums, YouTube comment sections and social media with accusations of corporate overreach.
Shull went as far as ending his commercial relationship with Fender after years of receiving gear to review to his millions of viewers.
https://www.news.com.au/finance/work/leaders/why-millions-are-fuming-at-this-ceos-public-speech/news-story/2a859c53b997bdd6ad258ebcff17dda1