With the bucket loads of money they made from the last deal, they should have created their own foxfooty style network and sold game rights off to the highest bidders per game, per week. Every network bid on games at the start of the year, any not bid on can be bid on later in the year (kangas wouldn’t be a good bid early in the year but if they are flying by round 10, when those games would be more appealing). AFL on all channels. Any games not bid on would be available on their footy channel network/streaming service.
The “AFL footy channel” could’ve be played on foxtel (like a stand alone showtime or HBO does in the US), or bid on a new free-to-air channel like C31. At the same time direct stream of games worldwide via an app on smart tv’s and mobile devices. They may have made less money at the outset but at least they’d have complete control over the brand and be able to grow the game faster benefitting them in the long run. But alas…they didn’t. Maybe next deal they look farther than the whims of an cantankerous old ■■■■ (murdoch…not me).