Probably paying st Kilda half of what they did with us in the sponsorship.
We may have also taken a larger cut on profit of the jumper sales. Lots of commercial factors.
Poor on field does lead to poor merch sales, but also we have do much crap in the store. Focus on good products.
IMO Isc stuff is not as good quality compared to Adidas, I have bought some. WIll buy more with under Armour though i think.
like its more like a generic essendon HoodyâŚcompared to a Adidas Essendon Hoodie.
Used to like that you got discount at the Adidas shop for being a EFC member too.
Yeah i wasnt too enamoured with the ISC gear. it was very plain.
an added factor too was that the bombershops website which changed to ISCs template. it was absolute garbage. horrible to navigate.
Ours was the biggest sponsorship on their books, wasnât it?
Itâs a big problem in those contracts, the amount you have to pay the apparel partner usually absorbs a big chunk of the margin on the sale products. If they went too hard to get Essendon and weâre not able to get sufficient volume then they would almost be loosing money on the deal.
Surely to some extent the low sales would also be due to ISC not being a âcoolâ brand like Adidas or Nike (especially for off-field wear). Under Armour may fare better.
Youd think Under Armour would probably be using some poo change in an old jacket to sign us up. probably not a very low risk investment for them.
I donât care what the reason was. UA is way better gear than ISC.
But by christ their shoes are fugly.
Anyone got the bombers adults robe this year? Any good? Need a new one haha
Yes, but I can wear shoes without Velcro fasteners.
Itâs actually in the team branded stuff where they loose the money. As that is supposed to cover the fee they pay the club. If the team apparel (jumpers, polos etc) doesnât sell enough it can really hurt. The icing is being able to leverage to brand recognition for your own line.
Sneak peek of new jumpers. Fujitsu logo looks alright, amart not so much.
https://twitter.com/efc_bombershop/status/1192565901196873728?s=21
Sash looks nice and fat. But it cuts through the shoulder blade too much rather than sitting over the shoulder like a sash shoul.
Sash looks as big as mozzie.
How many turtle sash eat
it gathers a lot
Ok in the away guernsey can cleary see its Shiel.
Who is in the home Guernsey? Parish?
yeah its parish
It might be due to the sunlight glare, but arenât our colours RED and black, not pinkish - salmon and black.
Holding on to outrage for the min until the official release.