Such a competition will bleed money for a fair while. AFL would have to be prepared to absorb losses for some time.
When already time poor people are faced with the choice of allocating time to watching AFL footy on a weekend most people are going to choose the far superior product, including the majority of women I've talked with this about. Can't see attendances and television ratings translating to large sponsorships.
The one competition that exists under the AFL umbrella at the moment is already treading the lines of overexposure and media saturation.
I have close friends who play Women's footy down at Sunbury and watch them regularly but just trying to consider the economic reality of it all.
What is vanilla zoneball with Basil Zemplas commentating superior to?