Continuing the discussion from US politics - the new orange wave (Part 7) - #10105 by andrewb.
Previous discussions:
first
5 Likes
"As Donald Trump was sworn in as the 47th US President on Monday, he was surrounded by his family, donors and wealthy tech executives. Just a few feet farther away stood a political newcomer whoâs been credited with encouraging lots of votes: Joe Rogan.
The fact that Rogan, the host of the worldâs most popular podcast, watched from the Capitol Rotunda as Republican luminaries like Florida Governor Ron DeSantis were confined to overflow speaks volumes about the new dynamics at play in Washington and the media writ large. Over the past two years, a set of massively popular podcasters and streamers cemented themselves as the new mainstream source of information for millions of young men, and, according to a new Bloomberg analysis, used their perch to rally these constituents in support of Trump and the political right.
In an effort to understand the media diet of a generation, Bloomberg watched and analyzed over 2,000 videos from nine prominent YouTubers.
1 Like
Reporters reviewed nearly 1,300 hours of footage from their channels, mapped out the podcastersâ guest networks and quantified the frequency of key political messages that they distributed to tens of millions of subscribers each day.
To hear them tell it, America is in a desperate place, destabilized by soaring inflation, migrants streaming across the border and the beginnings of a third world war. Gender politics have gotten out of hand while schools and the medical establishment duped the public. The same messages were communicated in Trumpâs inaugural address on Monday. Now that Trump is back in power, the broadcasters are well-positioned to help build support for his political agenda, transforming grievances into policy that could have lasting effects even beyond Trumpâs term in office.
In the months leading up to election, hosts had more politicians and pundits on their shows and discussed the issues more frequently. Of the broadcastersâ videos that reached over 1 million views on YouTube during the time span Bloomberg reviewed, more than a third of videos mentioned voting or the US elections â often with the host explicitly calling on listeners to vote.
2 Likes
None of the broadcasters style themselves as political pundits, and their conservative talking points were sandwiched between free-wheeling discussions of sports, masculinity, internet culture, gambling and pranks â making the rhetoric more palatable to an apolitical audience. Still, their popularity is sparking a âvery big sea change in terms of who are the voices that matter,â Mark Zuckerberg, Meta Platforms Inc. chief executive officer, said in a conversation with Rogan published Jan. 10. âThereâs this wholesale generational shift in who are the people who are being listened to.â
Following the publication of this article, Patrick Bet-David streamed a new video on YouTube extolling the virtues of discussing politics on podcasts, and called it a massive opportunity. âThink about the people that feel they missed out on 2024. Itâs a lot of people,â he said on his Jan. 23 show. âPeople who are actual content creators, that were like, âMan, you know, I didnât go all in. I was too scared to get too political.ââ
1 Like
Zuckerberg, for his part, recently loosened Metaâs policies on Facebook and Instagram to allow more of the type of rhetoric thatâs common among the podcasters, such as disparagement of transgender people. He added Ultimate Fighting Championship CEO Dana White, who encouraged Trump to join as a guest on such podcasts, to Metaâs board. Elon Musk, the owner of X, has made product changes to allow longer video streaming, in support of podcasters â and joined several as a guest himself. Google, meanwhile, wants to work through some Republican perceptions of its liberal bias and show that YouTube has already long been popular with conservatives, according to a person familiar with the companyâs thinking.
1 Like
Men, and particularly white men, have long made up Trumpâs core support base. But in Novemberâs election, young men swung especially hard to the right. More than half of men under 30 supported Trump, according to the AP VoteCast survey of more than 120,000 voters, though outgoing President Joe Biden won the group in 2020. Exit polls have shown that Trump received more support from young men than any Republican candidate in more than two decades.
OCT. 14, 2024
KYLE FORGEARD CO-HOST OF FULL SEND PODCAST
âWe definitely helped with the young male vote,â Kyle Forgeard, a member of the Nelk Boys, said in an interview. âOn the podcast, we just speak our mind, try to be true to ourselves and say what we think.â
Above all, the broadcasters described American men as victims of a Democratic campaign to strip them of their power â a comforting message to a disspirited audience. These days, young men are lonelier than ever, with those aged 18 to 23 the least optimistic about their futures, and having the lowest levels of social support, according to Equimundoâs 2023 State of American Men report. Trump and his allies showed up for young men in the places where they were already spending their time â and supplied them with answers.
1 Like
Adding to new thread. If you want to protest against Trump with your wallet, for the next four years do the following. These boycotts are targeted at red state companies:
Boycott Tesla, Starlink and Xitter / Grok / xAi
Shut down your Facebook and Instagram accounts, shift from WhatsApp to Signal
Donât buy fuel from caltex or Mobil petrol stations
Donât shop at Big W
Donât buy Kelloggs cereal or Mars brand which includes Pal and Pedigree pet foods
Donât eat Subway or KFC
Donât consume PepsiCo products (Pepsi, Doritos, Gatorade)
Donât buy BIC lighters or related products
Donât drink Kentucky bourbon, mixers or US beers (who would?)
Donât buy Dell computers - plenty of alternatives
Dont buy Kraft products - go for Bega or Mersey Valley
Donât buy Tyson foods (mostly frozen chicken products) - Ingham is local
11 Likes
Trumpâs appearances drew significant viewership across the shows. His interviews were the No. 1 episodes by view count for the majority of the programs tracked by Bloomberg in the past two years. Altogether, the nine episodes with Trump as a guest drew more than 100 million views.
Trumpâs personality and history are compatible with the programsâ messaging on masculinity, according to Alice Marwick, director of research at the Data & Society Research Institute. âItâs like, donât be ashamed of your base manly desires. Donât let anyone make you feel guilty, donât let anyone take you down,â she said. âYou should be proud and strong, and you should also go after the people criticizing you.â
On the shows, hosts connect to their audiences using humor and vice, and provide a framework for viewers on navigating their world, including their relationships with women, work and popular culture. They challenge institutions, reinforce old-fashioned gender roles and glorify men who appeared to have fallen out of favor with the public. Ahead of the presidential election, the shows naturally championed Trump â a convicted felon running for president who survived multiple assassination attempts.
JUL. 26, 2023
MIKE MAJLAK CO-HOST OF IMPAULSIVE
Trumpâs often-combative messaging also aligns with what succeeds on YouTube.
âThe easiest route these days to viewership is by creating enemies,â said Mike Majlak, a co-host of the Impaulsive podcast, in July 2023. âItâs me against the world. Iâm the little guy standing up for whatâs right, against the corporations, against the government greed, against Chuck Schumer. If you want to find a white knight, look to me. Iâm your f - - - ing guy.â
1 Like
Canadian products we can support?
Celine Dion albums. Just buy like 100 of them.
HA, " My Heart WONâT Go On
2 Likes
Apologies, itâs a good read but seems like a paywall randomly comes down. Goes on and on, basically recruitment and grooming by rich guys of young, dumb and full of stuff theyâre not allowed to just spray everywhere cos the worldâs against them. Some spiffy uniforms next.
As to purchasing Canadian products, a Canadian company now owns most of the Tasmanian salmon industry ( our main source of fresh, chilled or frozen salmon).
There could be Canadian investment in other domestically produced goods and services.
Up to this century, there were some residual bilateral preferences left over from the Ottawa Agreements. We took ours off when Canada wasnât playing nice with us.
1 Like
Maple syrup
I have been doing all those things for years, so no problem.
Now adding more US products to the list.
4 Likes
That â â â â , Javier Milei (Argentina Pres) who was on stage cheering Musk on with chainsaw has had a Tariffs put on his Aluminum & steel industry, @600mill
6 Likes
And check out the ingredients, such as high fructose corn syrup as a substitute for cane or beet sugar sweeteners in products of non US origin.
Yep, certainly donât have them either.
Celine Dion, now that is my room 101. Support Fred Eaglesmith, my favorite Canadian singer/songwriter.